I have a PhD in Management Science from the University of São Paulo (USP) in Brazil. I also hold a Masters degree in Management from the same university and an undergraduate degree in business from Fundação Getúlio Vargas. I am a former Board member of the International Social Marketing Association, and a current member of the following associations: Behavioral Policy and Science Association, System Dynamics Society, Association for Consumer Research, Human Behavior and Evolution Society, and International Social Marketing Association.

My main interests are human behavior and complex social problems.