Behavioral economics faces its limits

Behavioral economics seems to have reached that point where, according to Thomas Kuhn’s theory, paradigms face puzzles they can’t explain and anomalies start to pile up. Attacks come from evolutionary psychologists and thinkers from other fields. I think the main point for social marketers is a criticism that has been croppinp up in such attacks:…

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Frames, metaphors and social good

Consider the following situations: 1. A mayor who tried (unsuccessfully) to apply a steep increase to property tax by comparing it to the utilities bill paid by people who live in condos. 2. Advertising of alcoholic beverages in a given country has to display (obeying a self-regulated council of advertisers’ charter) one among six messages…

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