I am finishing my PhD at the University of São Paulo (USP) in Brazil. I hold a Masters degree in Marketing from the same university and an undergraduate degree in business from Fundação Getúlio Vargas. I am a former Board member of the International Social Marketing Association, and a current member of the following associations: Behavioral Policy and Science Association, System Dynamics Society, Association for Consumer Research, Human Behavior and Evolution Society, and International Social Marketing Association.

I am specialized in human behavior and complex social problems.